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Sony SAB was launched as SAB TV by the Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005 and rebranded it as Sony SAB, with a new focus on general entertainment and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.

Yes Boss was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high Ratings Because of this show. Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running and one of its flagship shows which has been on air since 2008.


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